A syndicated consumer research platform like you've never seen
4 combined products to power all your consumer research
Quick Query
Bar
Instant answers on (almost) any topic, brand or company
Advanced Brand Tracking
Go beyond the what and understand the why for over 1000+ brands
Proactive
Insights
Answers to the questions you didn't even know to ask
Shadow
Panel
Synthetic data based on real people
Quick Query Bar
Get answers instantly
Ask an unlimited number of questions about your brand, sector and competitors to get instant answers. Powered by our syndicated data set of 1 million+ and growing consumer interviews.
Features + Benefits
Ask questions in plain language and get an immediate answer
All answers reference and link to the underlying interviews
Ask nearly any question about your brand
Dig deeper
Ask as many follow up questions as you like to really dig deep
Use Case
A consumer finance brand wants to understand how scandals have impacted consumer opinion.
With our Quick Query Bar, they simply ask the question, choose a time period to look over and get an instant detailed answer.
Brand Tracking
Real-time insights, deeper understanding
Not only monitor brand health metrics through time but dig deeper to uncover the "why" based on authentic consumer feedback, the future of Brand Tracking….
Features + Benefits
Track traditional brand metrics
Brand Health, Purchase Intent, Consideration, Reputation, Buzz, and so much more.
Understand the "why"
Use the Quick Query Bar to dig into both the qualitative and quantitive reasons behind your brand's health.
Total Coverage
We track over 1000+ brands, companies, and products, and are constantly adding more
Real-time
Our syndicated data is constantly updating and expanding to provide up-to-date insights that keep pace with the world
Use Case
A technology brand wants to understand why they aren't as trusted by 18-29 year olds as their competitors.
With Brand Tracking, they identify specific drivers and needs motivating this group and identify future points of focus.
Proactive Insights
The answers you need
Our always on syndicated data sets combined with our powerful AI allow us to uncover the insights, questions and answers that you should be asking about your brand and whether they matter.
Features + Benefits
Insights Tailored to You
Get Proactive insights on the topics and questions that matter specifically to you and your brand
Uncover What Matters
Our AI surfaces significant changes in consumer perceptions before you know to look for them.
Deepen your knowledge of known and unknown issues with rich qualitative and quantitive feedback
Understand consumers deeply
Analyze the behaviors and attitudes of your key customer segments with our detailed audience archetypes
Use Case
A sneaker brand wants to understand their share of awareness vs competitors and be alerted as to which topics matter to their customers every week
With Proactive Insights, they can access their tailored dashboards which tell them not only how their brand is doing but what topics people are talking about, which marketing campaigns are working, and what they should be aware of
Shadow Panel
Understand the future today
Accurately predict how people would answer survey questions based off of synthetic replicas of real people, we call it the "Shadow Panel"
Features + Benefits
Virtual Replicas
Engage with synthetic replicas of real individuals, based on hours of interview surveys with individual panelists
Persona Precision
We integrate panel interview data with advanced LLM models and industry expertise to create accurate 1 to 1 representations of real people.
Diverse Insights
Receive aggregate answers and breakdowns segmented by a multitude of demographic and psychographic variables.
Scalable Precision
Achieve 80-95% accuracy compared to real panelists, with precision increasing at scale.
Use Case
Evaluate marketing copy with extensive variability.
Determine and prioritize customer preferences.
+ 100’s more
Expert Support
Your insights partner
Get the most out of our data and platform with our team of experienced market research analysts and strategic guidance.
Our team of market research experts is here to provide custom reports and strategic insights.
We're always ready to assist – but our powerful platform means you might not need us often!
AI Security
Data integrity you can trust
LLM Models
We utilize secure enterprise 3rd party LLMs and our own hosted LLMs.
We fine-tune models for general comprehension only
Data Protection
Client data is inaccessible to any other client.
All data is encrypted, both at rest and in transit.
Client data can be deleted upon request.
Data Compliance
Production data is stored exclusively in the US, EU, or UK.
We are fully GDPR, CCPA, and CCPR compliant.